Keyword length
The longer the search phrase also associated with the better targeting and increasing consumer desire. Opinion that some people with the keyword search is usually short-shopper, they are searching with keywords longer are buyers. When we put various kinds of copy on page allows us to appear on the search result is similar / same with the keyword us but not our main keywords. Usually a good keyword phrases that consist of two to five words.
When people tell you to target the word free means he is less views. The word free is too general and too high-level competition. For the word free? This just in Yahoo! level of competition as much as 749 million. This means that more than 10% web page on Yahoo! Search Index that uses words in a page-page free them. Not mean the word free? should not be there in our own pages, but keywords must be able to define a product or idea. Who's the word free? did not represent a product or idea.
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